Shilpa Shetty dazzles in 4 unique avatars for the ultimate masaledaar ZOFF Campaign
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Shilpa Shetty is bringing the right spice to your screens, in her latest collaboration with ZOFF Foods for their quirky new ad campaign, “Khade Masale Matlab ZOFF.” Known for her magnetic presence in Bollywood and her powerful impact on health and fitness, Shilpa is the perfect match for ZOFF’s journey. With her iconic roles in films and a fitness regimen followed by millions, she’s the ultimate star to take whole spices into every household. This ad fuses Bollywood glamour with the richness of traditional Indian spices, serving up a campaign that’s as entertaining as it is flavorful—guaranteed to captivate every viewer
Talking about her favorite whole spices Shilpa Shetty adds, “I love elaichi as a condiment and as a spice. I mean, it’s great for tea and when you’re making dessert. I also love black pepper as a spice. I think it really adds a little bit of a kick. Cumin, for sure—jeera is my all-time favorite. I think it’s something that really works for acidity, flatulence, and turmeric. I think it’s a Ramban for all issues. It’s an anti-inflammatory, antibiotic. The properties of turmeric and cumin are prescribed by doctors all over the world, and yeah, these are things that I use in my cooking.”
On collaborating with ZOFF, Shilpa Shetty adds that “I always look for brands that align with my values of health, quality, innovation, and authenticity. What truly drew me to ZOFF Foods was their cutting-edge grinding technology, which preserves the true flavor of the whole spices and keeps them fresh for longer durations and packaged in a modern, convenient Ziploc pouch. I am excited about this partnership and look forward to see ZOFF Foods’ products in every Indian household.”
Akash Agrawal, Co-Founder of ZOFF Foods, further adds, “Shilpa’s versatility as an actress and wellness advocate aligns perfectly with ZOFF Foods. Her multifaceted persona brings a unique charm and energy to this campaign. With her at the forefront, we believe the way we’ve created this advertisement in four distinct variations—each showcasing her in different avatars—is exactly what any brand would love. No one could bring as much life and authenticity to this campaign as Shilpa does. We are confident that her presence will inspire millions to elevate their cooking experience, infusing every meal with the freshest, most flavorful whole spices, while embracing a healthier way of life.”
With ZOFF, Shilpa Shetty is turning up the heat and bringing bold, authentic flavor to every kitchen. Get ready for a delicious dose of glamour and whole spice in Bollywood-style!